Mastering the Press Conference

They’re an easy way to ensure the widest coverage of your ‘good news’ story. For those not so good stories, they’re the easiest way to rip off the band aid. But press conferences have evolved a heap over the years, and if you want to master the modern press conference, you need to understand how…

Read More

When the Training Works

Media training is almost always super discreet. Chances are the people you see on the telly, or in your social media feed,  have had some form of media training, and probably some help to get their story out there. But they don’t want you to know it. It’s meant to look effortless when you get…

Read More