I ran a media training session this week. I can’t tell you where. I can’t tell you who.
But honestly, the where and the who don’t matter nearly as much as the what came up.
Here’s 3 things that stuck.
- Stats are useful, yes. Impressive, maybe.
But they’ll never move people like a story can. Behind every data dump should be a heartbeat, something human that makes us care. That’s how you connect with the audience. - Your message needs to pass the “Why would they care?” test. If it doesn’t your message isn’t finished.
- Tone matters a lot. A combative tone builds walls. A collaborative one says, “We’re on the same team.” Do your messages leave the audience with something they can relate to?
There’s always a temptation to prepare a laundry list of strategic, top-tier talking points, and try to jam them all in. But once the cameras roll (or the questions come) what really matters is how you show you care.
Sound like a human, not a headline, and you’ll build trust.
So no, I can’t tell you anything else about that training. But those three principles go far beyond one room, one client, or one interview.
They’re what good communication always comes back to.
Clear. Human. Real.
No NDA required.
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