It’s now widely accepted that video creates a stronger connection than emails or newsletters. More businesses are using video internally to engage their teams for company updates, goal setting, professional development etc.
But being a great leader or a strong business operator doesn’t automatically make you great on camera. Speaking to the lens is a skill, and like any skill, it takes practice and strategy.
The Key to Engaging Video Communication
The first few seconds are critical—you set the tone and expectations immediately. A confident smile and open body language might seem like common sense, but when the camera turns on, a lot of people forget the basics.
Your video should follow a proven structure to keep your audience engaged: A hook, an intro, your messages and the call to action.
The Best Hook for Leadership Videos
There are many ways to capture attention, but one of the most effective is the problem/solution approach: Identify the problem, present the solution, and make it clear why your audience should keep watching.
Traditionally, this technique was used in sales. But as a leader, how can you adapt it to engage your team, inspire action, and drive results. Consider how you can tweak this technique for your team.
Creating your own content as a way to communicate to your team, stakeholders or clients isn’t just a “nice-to-have” anymore. It is now an essential leadership skill. If you want to increase engagement, build trust, and communicate with impact, now’s the time to start refining your on-camera delivery.
Written by
Why train with ThinkBox?
At ThinkBox Media we believe in Strategic Customised Training. This means your training will be developed specifically for you; your industry, your concerns, your real scenarios.
A mining executive is not likely to face the exact same issues as a doctor, a government minister or a not-for-profit organisation. One Size fits all trainings do not work.
Some people need a lot of time to improve their performance, others get stuck on the messaging. Many bigger companies already have some bases covered by their own comms teams freeing up more time to focus on the practical skills.
Often a one-on-one training in required, other times small or larger groups may provide a more cost effective option for a team.
We know you’re results driven and so are we!
Not sure what you need? We can help you.
We have been asked a lot of questions. Many of them about where to start. So we have created a comprehensive FAQ's section to help you navigate the journey.