Posts by Sandra Di Girolamo

Media Training means different things to different people. Communication has changed over the years, and the way we use it has evolved. Digital platforms have transformed how we disseminate our message, and as a result, the scope of media training has become broader. In its simplest terms, Media Training is learning how to communicate to…

Crises happen. And  they can happen to good people. If you are a leader when a crisis hits, even if the crisis is not your fault, it is your problem to address. The crisis itself won’t damage your personal reputation as much as the way you handle it. A crisis is more than just a…

The most important thing about any presentation or speech will be mapping out your structure. Working out what you want to achieve and what you’ll say to achieve it. If you’ve attended a good public speaking course or any speaker training, you’ll have a checklist of things to prepare which should include: Let’s assume you’ve…

Recently during a media training session in Perth, I came across a client who has previously had some media training. He came to my course as a refresher, to build on what he already knew. I asked what he remembered most about the communication and media  training he’d had, and his answer was something I’ve…

A lot has been said about the Woolworths CEO walking out of an interview on Four Corners last night. Firstly, hats off to his media team who did everything right…your boss let you down. 1) His team got him in the chair in the first place. They knew that saying nothing or sending a statement…

I used to think that if you led a team or led a company, you oozed communication skills and confidence. To be in charge you must be pretty comfortable in the spotlight. Turns out I was wrong. You can be great at your job, and really tough on email, or in your comfort zone and…

Recently I ran a media training class in Perth for an awesome Not-For-Profit client who is doing incredible work in the world. I’m not going to name her or the organisation, but I will say she had a communication issue that is, unfortunately, really common amongst business leaders in Perth. I’ll call it the ‘my…

Introducing Taco. The cutest little Cavalier King Charles Spaniel that ever lived. He’s only been with us a few weeks but we are in love. As cute as Taco is, he needs training. It’s off to Puppy School. Truth is the training isn’t only for him, but for the rest of us as well. We…